Instagram and Facebook Ads - How It Works

Here's our entire process from start to finish. Transparent, simple, no surprises.

1

Apply for Your Product Audit

We need to understand your niche, product, and margins to know if ads will actually be profitable for you. Fill out the short form:

📦 What you're selling

Product details and niche

💰 Price point and margins

Are your margins healthy enough for ads?

📊 Where your business stands

Current revenue and growth goals

📱 Previous ad experience

First time or tried before?

⏱️ Timeline: Takes 3 minutes to complete

Complete Your Audit Now →

2

We Assess Your Product (48 Hours)

We evaluate whether your product can work profitably with Meta ads:

  • ✓ Niche viability
    Is there enough search volume and buyer intent?
  • ✓ Margin structure
    Are your margins healthy enough for paid ads to be profitable?
  • ✓ Market size
    Is the audience big enough to scale?
  • ✓ Competition level
    How crowded is your space on Facebook/Instagram?

Two Possible Outcomes:

✅ If it qualifies: You get an email with what we found, what we recommend, and what it costs to move forward.

❌ If it doesn't qualify: You get an honest explanation why, plus what would need to change for it to work (different pricing, different product, different positioning). No charge for this assessment.

⏱️ Timeline: 48 hours from application to response

3

Research Phase (If You Move Forward)

This is the work that happens before your ad budget gets spent:

🔍
Complete Website Audit

Load speed, mobile experience, checkout flow, copy recommendations

💎
Product/Offer Audit

Pricing competitiveness, positioning against competitors

📡
Pixel Verification + Conversion API Setup

Screenshot proof your tracking works before spending a cent

🎯
Customer Research Analysis

Your ideal customer profile, the language they use, their objections, and what drives their purchase decisions

🔬
Market Analysis

What messaging angles are already working in your niche

📋
Campaign Strategy Blueprint

Which ad angles to test first, budget allocation, expected benchmarks for your niche

📄 Deliverable: Research document showing exactly what we'll test and why, plus verified tracking setup.

💳 Cost: €300 per product (one-time, paid upfront before research begins)

⏱️ Timeline: 7-10 days for research

4

Campaign Launch

Campaigns built around what the research showed actually works in your market:

⚙️ Campaign Structure

Conversion-focused, not engagement or brand awareness

✍️ Ad Copywriting

Using the language your customers actually use

🎨 Creative Direction

Which product photos and angles to test first

🛡️ Budget Protection

Daily caps and stop-loss rules so you don't bleed money

✅ You approve everything before we launch.

⏱️ Timeline: Campaigns live within 14 days of starting research

5

Daily Optimization + Weekly Reporting

📅 Daily (7 days a week):

  • Monitor the metrics that actually matter (not vanity metrics)
  • Kill underperforming ads before they waste budget
  • Scale winners while maintaining ROAS
  • Adjust targeting and creative based on data

📊 Weekly:

  • Plain-English written report (no jargon)
  • What changed this week and why
  • What we're testing next
  • Current performance vs benchmarks

You're never in the dark about where your money is going.

⏳ Realistic Timeline: What to Expect

Here's the honest timeline for Meta ads results:

📈

Weeks 1-2: Learning Phase

Meta gathers data on who engages with your ads. Results are unstable. You'll see clicks and maybe some early sales, but it's too early to draw conclusions. We monitor daily but don't make major changes yet.

Weeks 3-4: Optimization Phase

Clear performance data emerges. We can see which ad angles work, which targeting performs, and early ROAS indicators. We kill underperforming ads fast and scale winners. This is where we make the biggest adjustments.

🚀

Weeks 5-8: Scaling Phase

ROAS stabilizes. Profitable campaigns are identified and scaled. Losing campaigns are shut down. By week 8, you know whether this is working and at what level of profitability.

🎯 60-Day Milestone: Profitability or Refund

At 60 days, we've had enough time and data to know if your product can be profitable with Meta ads. Either we've hit 2x ROAS or better, or you get 50% of your management fees refunded (€750 total for 2 months). No excuses. Just results or money back.

Why 60 days? Because research eliminates the "blind testing for 6 months" phase. We launch with validated angles from day one, not random guessing. But Meta still needs time to gather data, optimize delivery, and stabilize performance. 60 days is the honest timeline to profitability.

What Happens After 60 Days?

If We Hit 2x ROAS or Better

Keep going, keep scaling. Simple.

💰

If We Don't Hit 2x ROAS

You get 50% refund (€750 total). No arguments, just results or money back.

Ongoing Management

€750/month

Covers up to 3 products

What's Included:

  • ✓ Daily campaign monitoring and optimization
  • ✓ Weekly plain-English written reports
  • ✓ Fast pivots when data shows changes needed
  • ✓ Direct access to me (no account managers, no handoffs)

📝 Month-to-month. Cancel anytime with 7 days notice.

What We Don't Do

  • ❌ Professional graphic design or video production
    You provide product photos, we direct what to test
  • ❌ SEO, Google Ads, email marketing
    Facebook/Instagram only. Specialists, not generalists.
  • ❌ Same-day responses
    You get responses within 24 hours, weekly reports on schedule

If you need those services, we'll recommend specialists who do them well.

Ready to Start?

Step 1:

Apply for your product audit

Step 2:

Get honest assessment within 48 hours

Step 3:

If qualified, pay €300 research fee and we begin

Apply for Your Audit →

Questions? Email contact@admediagarage.com. We respond within 24 hours.